Signature Work
Global Marketing Leader Driving Executive Experiences, Brand Impact & Pipeline Growth
📍 New York, NY | 📞 (917) 371-9960 | ✉️ assel.jackson@gmail.com | 🔗 LinkedIn: asseljackson
Creative marketing and design leader with 12+ years of experience driving brand growth, audience engagement, and measurable revenue impact across media, financial services, healthcare, life sciences, and executive-level events. I specialize in building data-informed marketing strategies, scalable brand and content systems, and leading cross-functional teams through complex, multi-channel initiatives that support business growth.
My work sits at the intersection of strategy, creative direction, and performance analytics, delivering commercial outcomes through brand development, demand-driven campaigns, experiential and event marketing, sponsorship activation, digital engagement, and integrated go-to-market programs for national brands and senior executive audiences.
I bring a strong innovation mindset, with hands-on expertise in AI-enabled workflows, personalization, and modern MarTech to streamline production, improve consistency, and accelerate speed-to-market. A trusted partner to senior executives, product, data, sales, and creative teams, I translate business objectives into high-impact marketing and visual experiences that scale and perform. I have extensive experience owning high-visibility events and brand moments—from concept through execution—designed to influence pipeline, strengthen relationships, and elevate brand narrative.
Influential Women in Institutional Investing
Flagship Brand & Experiential Marketing Initiative
I led the strategic brand vision and creative direction for Influential Women in Institutional Investing, a multi-year flagship initiative designed to elevate leadership, representation, and influence across the institutional investing ecosystem. From inception, I defined the brand strategy, positioning, and visual identity, building a scalable system that supports digital engagement, experiential marketing, sponsorship activation, and executive communications.
Strategic Partnerships: In 2024 and 2025, I collaborated with Nasdaq and the New York Stock Exchange to extend the initiative’s reach and credibility. I directed brand expansion and integrated campaign execution across both partnerships, ensuring cohesive storytelling and alignment with partner brand standards across digital, on-site, and promotional assets.
Impact: The initiative has delivered consistent year-over-year growth, increased industry visibility, and strong brand recognition. The visual and strategic framework I developed has become a core and enduring element of the program, supporting long-term scalability, premium positioning, and partner confidence.