Signature Work
Global Strategic Marketing Leader Driving Growth, Innovation & Executive Impact
๐ New York, NY | ๐ (917) 371-9960 | โ๏ธ assel.jackson@gmail.com | ๐ LinkedIn: asseljackson
Iโm a strategic marketing leader with 12+ years of experience helping brands build visibility, credibility, and momentum in complex, high-trust industries. My work sits at the intersection of strategy and execution โ turning positioning into real-world growth through integrated campaigns, executive platforms, partnerships, and credibility-driven marketing.
I specialize in translating big ideas into scalable marketing engines. From shaping narratives and go-to-market strategy to executing multi-channel distribution, I build programs that drive engagement, strengthen brand authority, and deliver measurable business impact.
AI is core to how I operate. I leverage generative AI and intelligent workflows to accelerate content velocity, streamline production, and unlock faster, smarter marketing execution โ helping teams move with speed while staying grounded in strategy and signal.
Iโm known for blending executive-level thinking with hands-on delivery. Whether partnering with founders, marketing teams, or senior stakeholders, I focus on building marketing that not only looks strong โ but builds trust, traction, and long-term growth.
Influential Women in Institutional Investing
Flagship Strategic Program & Industry Platform
I led the strategic vision, program development, and brand architecture for Influential Women in Institutional Investing, a flagship, multi-year initiative designed to elevate leadership and representation across the institutional investing ecosystem. From inception, I defined positioning, audience strategy, and a scalable brand framework supporting digital engagement, experiential programming, sponsorship activation, and executive communications.
Strategic Partnerships: In 2024 and 2025, I partnered with Nasdaq and the New York Stock Exchange to expand the platformโs reach and credibility. I led cross-functional campaign execution and brand integration across both partnerships, aligning messaging, executive visibility, and multi-channel assets across digital, on-site, and promotional environments.
Impact: The initiative delivered sustained year-over-year growth in engagement and sponsor visibility, strengthening industry recognition and reinforcing premium positioning. The strategic and visual framework I developed became the foundation for long-term scalability, partner confidence, and continued program expansion.